• In 1969, at the age of 71, Herman Fisher retired as President of Fisher-Price.
• In 1969, we were acquired by The Quaker Oats Company.
• In 1991, Quaker Oats spun off its Fisher-Price division and the company became an independent, publicly traded company.
• In November, 1993, stockholders of Fisher-Price, Inc. and Mattel, Inc. approved a merger under which Fisher-Price became a wholly owned subsidiary of Mattel. This merger ignited remarkable growth for us in international markets and through product acquisitions.
• After Mattel's acquisition of Tyco Toys in 1997, the Fisher-Price name became the umbrella brand over all Mattel's infant and preschool lines.
Sale Item Fisher Price Brilliant Basics Shake N Go Chicken Was £8.99 Now £7.99